Analyzing the mac versus pc advertising campaign
The campaign was essentially a competition with microsoft and sparked several mac vs pc debates volkswagen: think small at the time of volkswagen’s marketing campaign, cars were a big power and fashion statement. Apple’s famous television ad campaign is the very familiar get a mac it features justin long (mac) and john hodgman (pc) and has been seen in the us, canada, australia and new zealand it features justin long (mac) and john hodgman (pc) and has been seen in the us, canada, australia and new zealand. In commemoration of the 10-year anniversary of apple’s iconic “get a mac” ad campaign, some of the principals are discussing what it was like to work with apple co-founder steve jobs as he. The advertising concept of the mac's advantages over the pc was dropped in favor for the get a mac campaign in 2006 due to the simplicity of the ad, many parodies surfaced on the net shortly after the campaign started. Have you seen the latest mac vs pc commercials yet if you haven’t, you can go to youtube or watch them directly on the apple websitein the last few weeks apple has created several new campaign.
Take your mac to the stage with a full-screen interface optimized for live performance, flexible hardware control, and a massive collection of plug-ins and sounds that are fully compatible with logic pro x. Mac vs pc was a challenger brand campaign, it was getting people who had only ever known pc, and had never considered any other way to go about their lives, to consider a new punchy offering mac had demonstrable benefits over pc, the whole it just works thing being a primary aspect, but mac was cooler, better, faster, simpler, slicker. Beginning in 2006 apple inc began an unforgettable campaign known as the “get a mac” campaign, the campaign was based on a series of tv ads that although not directly encourages viewers to get a mac (an apple computer) as opposed to a pc (a home computer that runs windows.
Get-a-mac campaign analysis by kelton rhoads, phd • jan 10 2007 introduction apple’s get-a-mac (gam) campaign, created by apple’s longtime ad agency the “lemmings” campaign characterized pc users as lemmings in business suits, following each other off a cliff deceptive in october of 2002, microsoft posted a web ad titled. The recent mac vs pc campaign embodies this notion in this campaign, apple brought its trendy, creative persona to life by using justin long as the cool mac character meanwhile his counterpart played the analytical, always defeated pc. Last summer, microsoft revived the old mac vs pc adage with a tv advertisement pitting apple's digital personal assistant siri against their own cortana in the ad, cortana answers a user's questions with ease while siri repeats she's unable to do what the user's asking.
To do this, apple hired justin long to play mac, a young, easy going character, while john hodgman took the role of pc, who was older, nerdier, and more uptight the campaign was a great. Transcript of advertising analysis case study: “get a mac” tv ads by apple advertising analysis get a mac tv ads by apple template they portray personifications of a mac and a pc mac is a friendly, relaxed and cool guy pc is an up-tight, insecure and befuddled nerd. Have you seen the mac guy vs pc guy commercials rumor has it, time warner is preparing to launch a comparative advertising campaign against verizon and now, campbells is attacking progresso with ads telling consumers that more progresso soups contain msg than campbells soups do. Microsoft has launched the post-seinfeld stage of its $300m global advertising campaign with a series of i'm a pc tv ads, in a bold attempt to deflate rival apple's i'm a mac campaign the. Mac vs ordinary pc (1993) the spiritual predecessor of those mac vs pc adverts that apple ran in the 2000s switching rapidly between a macintosh (one of the clones from the late 1980s, we believe.
Analyzing the mac versus pc advertising campaign
Mac vs pc: inside the ad wars the get a mac campaign had been ridiculing microsoft for a year before ballmer decided he needed to strike back, barging into mathews’ office to give her the. Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as _____. Apple's popular get a mac tv ad campaign the pc was portrayed as stodgy, and the mac was portrayed as young and cool wikimedia commons back when i was a kid in the late 1990s, most everyone i.
Mac vs pc commercial - viruses video from applecom property of apple inc no copyright infringement intended remember to get a mac. Campaign: “clearification” agency: mccann worldgroup webisodes starring comedian demetri martin of the daily show, who was signed three months after apple started running its “mac vs pc. And so apple was back countering the conventional market and creating culture – something it would continue to do with the launch of the ipod (2001), the ipod mini (2004), the iphone (2007), the ipad (2010) and the apple watch (2015.
The get a mac campaign, popularly known as the i'm a mac/i'm a pc ads, was a television advertising campaign created for apple inc that ran from 2006 to 2009 it was easily recognizeable because of the standard template of two men on an all-white background, representing the two home computing options. A clip from one of apple's latest get a mac ads screenshot by don reisinger/cnet apple's i'm a mac/i'm a pc ads have been widely regarded as one of the company's most effective campaigns. About: mac versus pc for many years, apple ran a highly successful advertising campaign called mac versus pc the advertisement portrayed the embodied mac persona as a cool, charming character, versus the geeky, clunky pc who was prone to getting viruses.